I don't know. Just something I had to do. Had to get past the 'what a great tool- how can I use this?' question.
Been reading 'Blob' and came across some great comments about blogging. David writes:
You see a blog is primarily something you HAVE not something you USE. In fact the outcomes from blogs GROW from interaction, they are not manufactured by forces – market or otherwise. Blogs are RELATIONAL not merely TRANSACTIONAL. And nobody in a relationship likes to be USED.
Because blogs grow things, that’s another reason why a blog is like a garden, grown in a field, called the Net.
You can read the whole article here